Google has the ability to analyze the social signals and add good value to your site by giving it a good ranking. In addition, to that, you can also backlink your website with huge amounts of links which are justified by the social signals. This creates the users of the social media network to talk about your site. For that, you need to make your site more interesting and hot. The main advantage of the social signals is that it justifies the backlinks.
Google has many advanced features of social searches that are incorporated into it. Google uses social signals to rank the search results. So it is preliminary to use social signals to improve the ranks in the search engines. But to make sure you are getting enough likes or shares you need to use the social signal checker to calculate the total number of likes and shares from the social media networks.
The following are the factors that influence the Google rankings of your website using social signals. These show the relevant reasons that influence the web search results.
Social Search Ranking
Google or other search engines offer the same way to see the search results that are written or shared by the people in the online media. This search is directly influenced by the people who write for you or read your posts and like them.
The links on the pages will take you to the past coverage of these dedicated social search services which explains how they correlate the content from the social media networks. This information can be known using social signal checker is then used to leverage the social signals by the people who read and write for your website to help you to rank well.
Web Search Ranking
The thing that happens within the social search tools is entirely different from what happens when you do an arbitrary web search in Google which tries to decide which of the pages are to be ranked from the millions of pages that it indexed from the web.
Google takes more than 200 different social signals to decide how to rank the web pages out of these pages in response to the search made by you. Some of these signals are
- Page Rank
- Anchor text
- Html title tag
Web Page Authority vs. Human Authority
The working of the web search is quite different from the actual search what you expect. Some pages are deemed more trustable than the other pages. The pages that link to the other pages gains more reputation in Google’s ranking.
Humans on the internet have web pages that already represent their authority. This creates a Google PageRank score every time they visit the page. On increased number of visits rank of the page increases automatically.
PageRank vs. social rank:
Google has the ability to give social rank, human rank, author rank etc. to the pages depending on the various aspects. In order to get a better page rank, you need to get better social signal ranking.
By all these factors you need to use the social signal checker to analyze the social signals that improve the Google ranking.